Jane Sarrasi and Wilson de Oliveira created Floractive in 2010. Their mission was to create harmless and non-toxic straightening products for both professionals and end users, to replace the toxic (formaldehyde) products available on the market.

That is how Nanoplasty was created. The history of the Nanoplasty system first began with the founders Jane Sarrasi and Wilson de Oliveira, with a dream they imagined - Floractive was the first to create a safe and effective composition of a hair straightening system called Nanoplasty.

The effective straightening system was developed through the collaboration of nanotechnology and internal nourishment, without formaldehyde and its derivatives, using safe and high-quality ingredients based on amino acids, natural oils, and vitamins, which have passed the following certification systems:

The International Standardization and Certification Center “Halal” indicates the compliance of raw materials, additives, products, means used, and services provided, and is a recognized mark and guarantee of compliance with standards.

The ISO 9001 certificate of the International Organization for Standardization, which is direct proof of the company’s competent management and a serious advantage in competition.

Registration with ANVISA, the Brazilian National Health Surveillance Agency, which carries out sanitary control of all products and services.

In addition to the above, the company is a member of the Brazilian Association of the Personal Hygiene, Perfumery and Cosmetics Industry (ABIHPEC) and an active member of the Arab-Brazilian Chamber of Commerce.

Floractive actively distributes its products worldwide, expanding its geography to more than 50 countries. We represent manufacturing interests in Brazil, continuously improving the brand and its procedures with our products.

Everything we offer on the market is 100% safe. For the first time, hair straightening has become a positive system on the market.